RNBW Vapes & Pre-Rolls at Wellgreens Dispensaries in San Diego
"A premium brand for creators, music lovers and believers in the power of cannabis."
Shop RNBW Vapes & Pre-Rolls in San Diego
The Story
The official cannabis brand of EDC and Insomniac's festival empire, launched in October 2021 to merge rave culture with cannabis consumption. Built around a prism/spectrum metaphor — every consumer is a ray of light refracted through collective experience. Ambition: pioneer on-site cannabis lounges at major EDM festivals and make cannabis a first-class part of the festival experience.
- Direct tie-in to the world's largest EDM festival promoter
- First-of-kind cannabis + festival ticket bundles (the "Feel Real" ticket at EDC LV 2021)
- Saturated color-spectrum visual identity
- Festival-lifestyle product naming (Night Owl, Party Crasher, Kandi Kush)
- CA e-commerce via Amuse in 400+ ZIPs
- Hardware collab with Fume (RNBW | FUME disposables)
Awards & Recognition
Where to Find RNBW
10 stores in San Diego
If You Like RNBW
Coldfire
"Flavor Speaks Louder Than Words" — premium cryo-extracted California vape/concentrate brand preserving 10–20% terpene profiles
VUZE
"100% live resin. No distillate. Never altered." — small-batch, strain-specific live resin cartridges.
STIIIZY
California's #1 vape, scaled into a lifestyle — pods, batteries, 40's prerolls, Black Label flower, and a fast-growing retail network.
Frequently Asked
What is RNBW?
RNBW is the official cannabis brand of Insomniac and EDC, founded in October 2021 by Insomniac CEO Pasquale Rotella (named after his daughter Rainbow) and launched at EDC Las Vegas 2021. It positions itself as "a premium brand for creators, music lovers and believers in the power of cannabis," built around a prism/spectrum metaphor that merges rave culture with cannabis consumption.
What RNBW products are available at Wellgreens?
Wellgreens Pacific Beach stocks 7 live RNBW Products: five 1g AIO vapes at $23.99 (Frozen Margarita, Peaches, Pound Cake, Strawberry Sunset, Summer Days) and two RNBW Rockets infused 5-pack 2.5g pre-rolls at $24.99 (Frosty Freeze, Pineapple Delight). No flower or edibles at PB.
What makes RNBW different?
RNBW has a direct tie-in to the world's largest EDM festival promoter, pioneered first-of-kind cannabis + festival ticket bundles (the "Feel Real" ticket at EDC LV 2021), uses a saturated color-spectrum visual identity and festival-lifestyle product naming (Night Owl, Party Crasher, Kandi Kush), is CA e-commerce-distributed via Amuse in 400+ ZIPs, and has a hardware collab with Fume (RNBW | FUME disposables).
What's RNBW's signature product?
Signature Products include Night Owl and Party Crasher (festival-named launch flower strains), Kandi Kush (the EDC Las Vegas collab RNBW | FUME disposable flavor), current FUME disposable drops like Guava Blast and Peaches, and the RNBW Rockets infused pre-roll flagship.
Has RNBW won any awards?
No Cannabis Cup or Emerald Cup wins have surfaced for RNBW. The brand received industry press at launch (Paper Magazine, EDMManiac, The Electric Hawk, Respect My Region, Culture and Cannabis LV in October–November 2021), debuted RNBW | FUME at Rolling Loud Miami 2024, and has served as EDC Las Vegas 2021–2025 official flower / official cannabis partner on an ongoing basis.