RNBW Cannabis Products at Wellgreens San Diego

"A premium brand for creators, music lovers and believers in the power of cannabis."

Shop RNBW Cannabis Products in San Diego

Est. 2021·Los Angeles, California·6 Products

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Founded

2021

Headquarters

Los Angeles, California

Products in Stock

The Story

The official cannabis brand of EDC and Insomniac's festival empire, launched in October 2021 to merge rave culture with cannabis consumption. Built around a prism/spectrum metaphor — every consumer is a ray of light refracted through collective experience. Ambition: pioneer on-site cannabis lounges at major EDM festivals and make cannabis a first-class part of the festival experience.

Direct tie-in to the world's largest EDM festival promoter
First-of-kind cannabis + festival ticket bundles (the "Feel Real" ticket at EDC LV 2021)
Saturated color-spectrum visual identity
Festival-lifestyle product naming (Night Owl, Party Crasher, Kandi Kush)
CA e-commerce via Amuse in 400+ ZIPs
Hardware collab with Fume (RNBW | FUME disposables)

Featured Products

Other

RNBW - Cloud Blue (Hybrid) Infused 5pk Preroll

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RNBW - Frosty Freeze (Indica) Infused 5pk Preroll

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RNBW - Rainbow Diesel (Sativa) Infused 5pk Preroll

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RNBW - Pineapple Delight (Hybrid) Infused 5pk Preroll

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RNBW - Guava Blast (Sativa) All-In-One Vape

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RNBW - Grape Nebula (Indica) Infused 5pk Preroll

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Shop RNBW

6 products at Wellgreens

Frequently Asked

RNBW is the official cannabis brand of Insomniac and EDC, founded in October 2021 by Insomniac CEO Pasquale Rotella (named after his daughter Rainbow) and launched at EDC Las Vegas 2021. It positions itself as "a premium brand for creators, music lovers and believers in the power of cannabis," built around a prism/spectrum metaphor that merges rave culture with cannabis consumption.

Wellgreens Pacific Beach stocks 7 live RNBW Products: five 1g AIO vapes at $23.99 (Frozen Margarita, Peaches, Pound Cake, Strawberry Sunset, Summer Days) and two RNBW Rockets infused 5-pack 2.5g pre-rolls at $24.99 (Frosty Freeze, Pineapple Delight). No flower or edibles at PB.

RNBW has a direct tie-in to the world's largest EDM festival promoter, pioneered first-of-kind cannabis + festival ticket bundles (the "Feel Real" ticket at EDC LV 2021), uses a saturated color-spectrum visual identity and festival-lifestyle product naming (Night Owl, Party Crasher, Kandi Kush), is CA e-commerce-distributed via Amuse in 400+ ZIPs, and has a hardware collab with Fume (RNBW | FUME disposables).

Signature Products include Night Owl and Party Crasher (festival-named launch flower strains), Kandi Kush (the EDC Las Vegas collab RNBW | FUME disposable flavor), current FUME disposable drops like Guava Blast and Peaches, and the RNBW Rockets infused pre-roll flagship.

No Cannabis Cup or Emerald Cup wins have surfaced for RNBW. The brand received industry press at launch (Paper Magazine, EDMManiac, The Electric Hawk, Respect My Region, Culture and Cannabis LV in October–November 2021), debuted RNBW | FUME at Rolling Loud Miami 2024, and has served as EDC Las Vegas 2021–2025 official flower / official cannabis partner on an ongoing basis.