RNBW Cannabis Products at Wellgreens Dispensaries in San Diego

La historia

The official cannabis brand of EDC and Insomniac's festival empire, launched in October 2021 to merge rave culture with cannabis consumption. Built around a prism/spectrum metaphor — every consumer is a ray of light refracted through collective experience. Ambition: pioneer on-site cannabis lounges at major EDM festivals and make cannabis a first-class part of the festival experience.

• Direct tie-in to the world's largest EDM festival promoter
• First-of-kind cannabis + festival ticket bundles (the "Feel Real" ticket at EDC LV 2021)
• Saturated color-spectrum visual identity
• Festival-lifestyle product naming (Night Owl, Party Crasher, Kandi Kush)
• CA e-commerce via Amuse in 400+ ZIPs
• Hardware collab with Fume (RNBW | FUME disposables)

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